2) That having been said, I do know a bit about what I’m doing, and I found this article over at Media Bistro’s All Twitter:
Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming.
This article comes with a really handy infographic checklist that’s especially suited for smaller businesses that are just dipping their toes into social media public relations and marketing. Don’t let the infographic overwhelm you because it’s listing seven different platforms, though. You should pick the platforms that work best for your business, and that might not be all of them. Don’t be afraid to abandon a platform where you’re not getting any traction, guys.